Published on July 4, 2021
When you are a blogger, a YouTuber, or a business owner, you’re always in the trenches being busy and keeping things rolling. At our agency, we work with mission-driven founders and support them with the digital architecture for success.
Memberships are a huge part of what we do, as we build custom membership platforms for our clients. Pairing them with automated funnels, we have built and witnessed how their lives changed with this one digital product. And we want to share those results with you.
Leverage to Grow Your Entire Brand
Memberships (or any online program) can create a steady source of income if done right. Especially paired up with automated funnels, you can create an entire ecosystem where growing your audience will grow your membership.
With this new steady income source, you can focus heavily on your brand and growing an audience. And as mentioned above, growing your audience will grow your membership.
You will have the time and financial capabilities to produce higher-quality content, hire professionals to support you in your brand, and branch onto more big and mission-driven projects in the long run.
Especially for online influencers whose primary source of income is done through brand deals and partnerships, you will be able to pick and choose deals you trust and believe in, therefore serving your audience at a much authentic and personal scale.
Over-Deliver & Get Massive Results
Your reputation is the #1 factor that affects and is affected by the membership. You’ll grow your membership with your audience, but your audience may fall out if you don’t deliver on what you promised. They have high-standard expectations, and you have to deliver on their expectations.
With a membership, you can utilize the monthly income that usually isn’t available in merchandise or brand deals to continue improving on the actual program. You can improve the content and bring guest experts in, or you can create an exceptional platform by working with us (shameless plug) to level up your digital architecture.
All-in-all, you can create a bullet-proof product that people pay each month for in order to continue getting access to the program + you.
It’s like Patreon, but much more versatile and beneficial for your audience.
Grow Your Professional Network
I’ve been working with professionals, influencers, and founders for the past couple of years, and memberships have been the #1 way for them to grow their network professionally. You would bring in guest experts to do a workshop inside the membership every month, and this not only strengthens the network you already have but grows it tremendously.
This is done by simply reaching out to the person you want to network with and inviting them to speak inside your membership. While this can be done for free, I personally recommend compensating for their time with an actual payment or a return of the favor.
The key after this is to give them access to your membership for free, so that they are able to connect with your members and you personally.
Time + Financial Freedom
If you know me personally, you know that I don’t talk about money and income too much as a factor in our marketing. While I don’t have a problem with others doing it, I personally view the larger impact made the biggest reason of motivation.
However, I don’t want to ignore these factors because I have seen this happen over and over again with our clients. Having this membership allowed our clients to create a schedule that they couldn’t have otherwise.
For example, if you decide to have two calls per month inside your membership, everything will be scheduled on the same date each month. For the rest, all you’re doing is keeping the community active if you have one, managing operations, looking through analytics, managing the funnel, etc. which you can all delegate easily (like working with us – yes, we love doing this and there’s no shame).
The four points expanded inside this article are from the results we have delivered and seen in our clients. And we would love to work with you and help you build your membership that changes lives and impacts the world.
You can learn more about how we can work together here.