“Passive income” has definitely been a highly-used, oversaturated phrase online. It started with the online marketing and business world, but with the shift in recent years in the economy and how we work from home, more and more people are searching “How to make passive income online.”

In fact, if you zoom out on Google Trends, you’ll see a massive increase in search volume in 2022, and a consistent growth since 2016.

Passive Income Google Trends from 2004 to 2025

Passive Marketing

Active Marketing