If you are a creator, influencer, or essentially create content as a living, you probably already know how important it is to expand beyond sponsorships, affiliates, etc. And today, we’re specifically talking about online programs.
You can have the most amazing content inside your program, but you’d be surprised at how difficult it is to get your members to complete your course and actually succeed.
And I’m sure you’re here because you not only want your programs to sell, but you want it to produce massive success stories and change lives.
If that’s you, welcome to our little corner of the internet. We’ll be good friends 😉
1. Make it Easy to Log Back In
First, your members need to log into your membership/community platform frequently in order to go through the content and get results. This is just as simple as making college students attend classes. You want to make sure that they can find the login link easily when they finally decide to use what they’ve invested in.
Main or Program Website
Here is an example of something you can put inside your website. In this case, adding another menu item to our client’s site was going to crowd the overall website. So we decided to put a login link on the sales page of the program, allowing her members to easily find it when they click on the program’s page.
Program Welcome Email
Another incredibly important place you put your login link is inside your welcome email. If you use course creation platforms like Thinkific, they will automatically do this step for you. In our case with this client, we built a custom membership platform, so we integrated the platform with Activecampaign to automatically send this email to anyone who joins the program.
2. Develop an Onboarding System
It’s important to know that everyone wants to feel supported. So right from the start, you want to give your members clear directions so that they don’t feel lost.
Create an onboarding page
One of the best ways you can do this is to dedicate an entire page to help them get started. You can do this directly in a custom platform like what we did for our client, but you can start with a well-organized Google doc to get started with.
3. Re-Purpose Your Q&A Calls
If you have an ongoing program like a membership or a group program, you probably offer weekly, bi-weekly, or monthly calls. While it’s great if you have a topic for each call, in most cases, you end up creating a simple archive of just “June 2021 Q&A Replay” which makes it hesitant as a member to go through if you have a huge list.
Create a Resource Library
What you want to do instead is to think of it as a blog. Identify the big over-arching categories of questions that you are asked, and edit each question as a clip to publish it within that category.
And one way to optimize this process is by preparing questions before your Q&A call so that you pick new ones each time. For the questions you get asked multiple times, you can have your community manager link the clip replay or tell them to search for it in your replay or resource library.
(First part of the clip got cut off, but I said that I don’t want to use a client example because we haven’t finished the perfect layout for this type of archive!)
4. Create Roadmaps
Unless you’re limiting enrollments to certain periods and closing them, your members are going to join your program at different times and stages. Even if they all join at once, their individual progress will be different.
However, the real problem here is that people start feeling insecure and out of place, especially if there is a community aspect attached to your program.
So to ensure that your members feel supported at any stage and level, you can create roadmaps. These would be simple PDF files where you find the best suitable route for someone at different stages to accomplish.
Another way we often do this for our clients is by creating separate pages for each roadmap. Our client would record a video motivating them and explaining the purpose of each roadmap linked with step-by-step guidelines to achieve those goals.
Roadmaps don’t need to be just about progress, it can be about achieving different goals. Not all members who join will have the same background, reasons, and goals coming in so this is a good way to organize the different types of groups.
If you have any questions, feel free to send me an email at firstname.lastname@example.org and I’ll respond as much as possible!