Published on April 7, 2020
Do you feel like your membership is dead? People aren’t interacting, consuming content, or asking questions? Maybe you’re going through that right now or you’re afraid to launch your membership because of that fear. A few days ago, one of my clients came to me and said, “Hae, I’ve automated my sales system and basic operations. Now I’m spending time enhancing the member experience but I feel like it’s just dead. What do I do?”
I want you to take this with a grain of salt.
It’s not your members. It’s you.
If you want to empower & hype your members inside your membership, YOU have to show up. Here’s the thing, your members aren’t going to show up in your membership more than you need to show up. If you’re sick and tired of your members not being active, do the double your efforts and show up every single day.
With our clients, we use a specific method called the 20 points of contact where the content you already created such as the foundational concept or monthly support calls get repurposed into 20 short posts. And those are scheduled throughout the month so that your members hear from you every single day.
Add elements of surprise
One thing I absolutely believe all membership need are elements of surprise.
Let’s say your membership is structured exactly like the Subscribed Model, which is a hybrid program that mixes the best features from all info products. But it just seems like it’s dying. People are not really interacting with each other, they’re not asking questions, and they just don’t seem to be interested in using your membership and are on the verge of canceling.
The entire point of elements of surprise is being extremely generous to your members at points they don’t expect. And the level of generosity has to be next-level. MORE content or MORE masterclasses is not going to do justice.
Remember when I said people pay for support? Well when I was running a dying membership, I told my people, “For the next two months, I’m going to give everyone in the membership a 15-minute private session with me.”
THAT is the level of support you have to give. Of course, keep your boundaries and make sure you don’t give something you cannot deliver. But that unexpected and incredibly generous gift is more than enough to bring a dying membership back to life.